Media Kit –



Products and Technologies
Press Releases
News Coverage
Awards and Recognition
User Stories
Contact for Press Queries
Picture Gallery
Video Gallery


MyHeritage is the leading destination for discovering, preserving and sharing family history. As technology thought leaders, MyHeritage is transforming family history into an activity that’s accessible and instantly rewarding. Its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and ground-breaking search and matching technologies. Trusted by millions of families, MyHeritage provides an easy way to share family stories, past and present, and treasure them for generations to come. MyHeritage is available in 42 languages.

Watch our Introduction video „About MyHeritage”

Vital stats (last updated: January 01, 2016):

  • Registered members: more than 80 million, see our member map
  • Profiles (names in family trees): 2.6 billion
  • Family trees: 28 million
  • Historical records: 3.5 billion historical documents and records including the world’s largest collection of newspapers
  • Photos: 200 million
  • Languages: 42
  • Employees: 260
  • Geographic presence: All countries in the world across all continents
  • Subscription plans: Basic (free), Premium, PremiumPlus, Data.

More information about MyHeritage and the management team

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Products and Technologies

Family sites
  • Free personal family website.
  • Share family trees, photos, videos, events and messages.
  • Connect and stay in touch with relatives, regardless of how far away they live.
  • Privacy settings let you control how private or public your family site is.
  • Create a Timeline, an interactive display of a person’s or family’s history. Read more in our blog.
  • The Timebook is an automatically-generated digital scrapbook. Read more in our blog.
  • Create, share and print beautiful family tree charts. Read more in our blog.
  • Personalized printed family calendars. Read more in our blog.
  • Family Goals (group payments) – now the whole family can chip in for a subscription for Premium services.

View a sample family site of the Kennedy’s or the Obama’s.
Download our flyer with the key facts about our family sites (JPG, 291KB).

Family Tree Builder 7.0
Free software for Windows and Mac for building a family tree.
  • Sync: Edit and access your family tree from your computer, online site, smart phone or tablet device. All additions and changes will sync in both directions between your computer and family site at MyHeritage. Read more on our blog.
  • Record Matches: Advanced technology to match billions of historical records on MyHeritage to your family tree, opening the door for more research and discoveries. Read more on our blog.
  • Unicode: Record data in any combination of languages and symbols. Family Tree Builder 7.0 supports 40 languages, including Chinese, Japanese, Korean and Farsi, now available for the first time.
  • Maps: Stunning geographical displays of where your family came from or live today.
  • Photo albums to organize media files of the whole family.
  • Slideshow and screen saver to showcase your photo collections.
  • Chart Wizard that will help you create stunning family tree charts in a few simple clicks. Fully customizable with dozens of different chart types and styles to choose from.
  • Professional Printing Service – order any family tree chart to anywhere in the world.
  • Tons of practical features to help you improve your research: Tree Consistency Checker, 'To-do’ lists, Custom Reports.
  • 3 different calendars: Gregorian (standard), Hebrew, and French Revolution.
  • 8 different reports: generate easy-to-read reports showing your ancestors, descendants, relationships, timelines, close families, and addresses.
  • Scan your computer and directly import existing family tree data files from other genealogy programs.
  • Better Family Site Integration:Many additional features were added in version 7.0, that are available from the „Family site”.
  • Family Statistics: MyHeritage analyzes your family tree and produces 45 enlightening statistics such as average lifespan and most common first names in your family.
  • Profile pages: Profile Pages provide a beautiful consolidated display of any person in one page. They are instantly accessible from the Tree View.
  • Family Timeline: See your family’s events and photos in an attractive, fun-to-use timeline. All your events, photos and videos that are dated will appear on the timeline.
  • Family Timebook: The Timebook is an animated digital book of family photos, which includes automatically generated biographies for direct relatives.
  • Family Events: Your family site is the best place to keep track of family events. See all upcoming family events in a list or monthly view.
  • Now available for Mac users with Family Tree Builder Mac extenstion.

Download the Family Tree Builder 7.0 Software.

Genealogy Tools

Global Name Translation™

  • Break through language barriers in family history research.
  • Access historical records in any language translated into the language of query.
  • Facilitate matches between names on family trees in different languages.
  • Highly accurate technology that covers given names, surnames, synonyms and nicknames.
  • Research and discover global roots by removing the obstacle of translating names from one language to another.

Learn more about Global Name Translation™

Instant Discoveries™

  • Discover ancestors and create an online tree in seconds by entering just a little information.
  • Add multiple individuals and photos to a family tree with just a few clicks.
  • Instant matching with billions of family tree profiles and historical records.
  • Highly accurate technology with almost no false positives.
  • Provide users to progress from small tree seedlings, with only a handful of individuals, to large blooming trees with many branches, in just minutes.
  • Emotional discoveries of passersby in New York and in London and Oslo.
  • Mapped out real-time discoveries on MyHeritage from around the world.

Learn more about Instant Discoveries™.

Record Detective:

  • First of its kind technology to automatically generate new leads and discoveries by turning a single record into a door to more.
  • Records found in SuperSearch, our online record database, provide a summary to additional records and individuals in family trees relating to it.
  • Provide users with new information and clues to take their research in new directions.
  • Highly accurate technology with almost no false positives.

Learn more about Record Detective.

Smart Matching™ Technology:

  • Compares each family tree to the millions of family trees contributed by other users, to find matches.
  • Uses fuzzy logic to bridge across gaps of spelling, language and fact differences.
  • Allows users to make new discoveries and reunite long lost family ties by harnessing the aggregate knowledge and data of the genealogy community.
  • Includes advanced collaboration features to ensure family tree discoveries are made with confidence and are easily shared with family members.
  • Video Interview by top genealogy blogger, Dear Myrtle, about Smart Matching.

Learn more about Smart Matching.


  • Search engine for historical records worldwide
  • Billions of historical records including birth, marriage, death, burial, census, military, immigration, yearbooks, MyHeritage public family trees and the world family tree.
  • Contains the world’s largest collection of historical newspapers featuring over 120 million newspaper pages, dating back to 1609.

Read more about SuperSearch.

Record Matches:

  • Automatically finds relevant historical records for every family tree on MyHeritage.
  • Constantly compares every family tree on MyHeritage to billions of historical records on SuperSearch.
  • A Record Match is a document relevant to your family’s history, such as a birth record, a tombstone, or newspaper atricle.
  • Record Matching is the world’s first and only technology to find family tree matches in newspaper articles, books and other free text documents, using semantic analysis.
  • Record Matching is the first technology to translate names between languages, to find documents in languages other than that of your family tree to find documents in languages other than that of your family tree.

Read more about Record Matches.

Save Records:

  • Save records you discover in SuperSearch, our online search engine for billions of historical records, direct to relevant profiles in your family tree.
  • Enhance your family tree by extracting information from the record and adding it to family tree profiles.
  • Add historical records direct to your family tree and share them with your family.

Read more about Save Records and Extract Info.


MyHeritage DNA:

  • MyHeritage offers simple, affordable and easy-to-use DNA home testing kits that can reveal valuable family history information and ethnic origins, and locate unknown relatives.

Read more about DNA tests for genealogy.

Face Recognition Technology
  • Face recognition technology and automatic photo tagging: tag a family member in one photo, and our tagger will recognize their face and tag them in all your photos automatically. Read more about Photo features in our blog.

Click through our photo tagging tour
Watch our sample slideshow of the Obama family

MyHeritage app for iPhone, iPad & Android

Now anyone can create, research, and edit their family tree on the go, capture family moments for future generations and stay in touch with their family anytime, anywhere.

  • Your family tree like you’ve never seen it before – The MyHeritage app is a bespoke application for mobile devices using cutting-edge HTML5, and combines beautiful graphics and touch-screen gestures to create an experience that will impress your relatives and make you proud to display your family history.
  • The mobile-friendly interface makes it easy to browse records on iPhone, iPad and Android devices, including birth, marriage, military, immigration, government, death, census and other historical records from around the world.
  • Easy photo-sharing – Capture family moments as they happen, quickly share them with the people you love and automatically store them on your family site. Advanced face recognition technology identifies family members in the photo and effortlessly suggests sharing with them.

To download the new app for free visit the App Store or Google Play where it was recently selected as a featured Android app.

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Press Releases

  • 7 November 2016: MyHeritage Launches Global DNA Testing Service for Uncovering Ethnic Origins and Making New Family Connections (as PDF. On Businesswire)
  • 13 September 2016: MyHeritage Releases Most Significant Collection of Finnish Historical Records Ever Published Online (as PDF. On Businesswire)
  • 30 June 2016: MyHeritage Launches Online Family History Map (as PDF. On Businesswire)
  • 10 May 2016: MyHeritage Launches Global Pro Bono Initiative to Document the Family Histories of Remote Tribes (as PDF. On Businesswire)
  • 2 May 2016: Two Brothers Separated for 65 Years Reunited by MyHeritage (as PDF. On Businesswire)
  • 19 April 2016: MyHeritage Launches New Community-Powered Q&A Hub (as PDF. On Businesswire)
  • 7 April 2016: MyHeritage Releases Exclusive Book Matching Technology for Family History (as PDF. On Businesswire)
    2 February 2016: MyHeritage Adds Audio Recordings for Preserving Family History (as PDF. On Businesswire)
  • 4 November 2015: MyHeritage Adds New Collaboration Technology to its Search Engine for Family History Breakthroughs (as PDF. On Businesswire)
  • 8 July 2015: MyHeritage Launches Breakthrough Global Name Translation™ Technology to Power Family History Discoveries (as PDF. On Businesswire)
  • 7 May 2015: MyHeritage Releases Redesigned Mobile App for Family History (as PDF. On Businesswire)
  • 2 February 2015: MyHeritage Adds 900 Million Records to its Global Digital Archive (as PDF. On Businesswire)
  • 22 December 2014: MyHeritage to Digitize and Add More Than 120 Million Historical Records from Denmark (as PDF. On Businesswire)
  • 10 December 2014: MyHeritage Launches Instant Experience for Introducing Family History to the Mass Market (as PDF. On Businesswire)
  • 25 November 2014: RootsMagic Adds MyHeritage Matching Technologies for Powerful Automatic Research Capabilities (as PDF. On Businesswire)
  • 24 November 2014: Family Historian Genealogy Software Integrates MyHeritage Matching Technologies for Automated Discoveries (as PDF. On Businesswire)
  • 14 November 2014: MyHeritage Bolsters Leadership in the Netherlands with Strategic Partnerships and First National TV Advertising Campaign (as PDF. On Businesswire)
  • 21 October 2014: 23andMe and MyHeritage Announce Strategic Collaboration and Product Integration (as PDF. On Businesswire)
  • 7 October 2014: MyHeritage Partners with EBSCO Information Services to Bring MyHeritage to Libraries and Educational Institutions Worldwide (as PDF. On Businesswire)
  • 28 April 2014: MyHeritage Surpasses 5 Billion Historical Records (as PDF. On Businesswire)
  • 19 February 2014: MyHeritage and BillionGraves Team Up to Digitally Preserve the World’s Cemeteries (as PDF. On Businesswire)
  • 11 December 2013: MyHeritage Launches Major Family History Initiative in the Nordic Countries (as PDF. On Businesswire)
  • 23 October 2013: MyHeritage and Whitehead Institute at MIT Announce Collaboration to Harness the Power of Genealogy for Genetic Research (as PDF. On Businesswire)
  • 14 October 2013: MyHeritage and FamilySearch Enter Significant Strategic Partnership to Advance Family History. (as PDF. On Businesswire)
  • 06 August 2013: MyHeritage Launches Global Initiative to Preserve and Share Family Photos. (as PDF. On Businesswire)
  • 13 May 2013: MyHeritage Launches Record Detective™ to Accelerate Family History Discoveries. (as PDF. On Businesswire)
  • 1 May 2013: MyHeritage delivers historic U.S. Census records to millions of families worldwide. (as PDF. On Businesswire)
  • 17 April 2013: MyHeritage releases Family Tree Builder 7.0 to bring the power of the cloud to genealogy software. (as PDF. On Businesswire)
  • 28 November 2012: MyHeritage acquires and raises $25m in new funding round. ( as PDF. On Businesswire)
  • 19 September 2012: MyHeritage releases breakthrough Record Matches technology for family history. ( as PDF. On Businesswire)
  • 25 June 2012: MyHeritage releases SuperSearch – a state of the art search engine for family history. ( as PDF. On Businesswire)
  • 11 June 2012: MyHeritage hits one billion profiles. ( as PDF. On Businesswire)
  • 5 April 2012: MyHeritage releases mobile app for on-the-go discoveries. (as PDF. On Businesswire)
  • 3 April 2012: 1940 US Census: MyHeritage publishes two million images and unveils the first indexed records for free searches. ( as PDF)
  • 30 March 2012: MyHeritage appoints industry heavyweights to spearhead global content growth. ( as PDF. On Businesswire)
  • 22 March 2012: Explore the 1940 U.S. Census on MyHeritage with free, easy and automatic discoveries. (as PDF. On Businesswire)
  • 13 March 2012: MyHeritage releases cutting-edge personalized family calendars. (as PDF. On Businesswire)
  • 16 February 2012: MyHeritage brings DNA testing to the global community. (as PDF. On Businesswire)
  • 21 December 2011:MyHeritage Releases New Feature-Packed Family Tree Builder 6.0. (as PDF.On Businesswire)
  • 15 December 2011: MyHeritage Unveils Innovative Mobile Family Tree App. (as PDF. On Businesswire)
  • 21 November 2011: MyHeritage Acquires and to Enter US Market (as PDF. On Businesswire)
  • 20 September 2011: acquires family tree backup service BackupMyTree (as PDF. On Businesswire)
  • 29 August 2011: hits 800 million profiles and releases Family Graph API (as PDF. On Businesswire).
  • 6 July 2011: Unveils World’s First Group Subscription Payments for Families (as PDF. On Businesswire).
  • 7 June 2011: Acquires and Expands its Leadership in the Polish Family History Market (as PDF. On Businesswire).
  • 26 April 2011: Rare British surnames on the brink of extinction (as PDF)
  • 5 April 2011: New research: Moms keep going until they have a girl (as PDF)
  • 24 February 2011: One in 20 Brits use as Online Family Network attracts UK Masses (as PDF).
  • 24 January 2011: Transforms Family Tree Discoveries into a Collaborative Experience with Upgraded Smart Matching™ Platform (As PDF. On Businesswire)
  • 1 December 2010: Brings Family History to the Masses with Family Tree Builder 5.0 (As PDF. On Businesswire)
  • 18 November 2010: MyHeritage.Com Unveils Stunning Online Family Tree Charts (As PDF. On Businesswire)
  • 28 October 2010: Aims to Reunite Families at Imperial War Museum Event. (As PDF. On PRWEB)
  • 22 July 2010: Offers New Feature-Rich Profiles for Families on the Web. (As PDF, 61KB. On PRWEB)
  • 10 July 2010: JewishGen and collaborate to build the Family Tree of the Jewish People. (As PDF. On JewishGen, on PRWEB)
  • 22 April 2010: Releases Innovative Technologies for Presenting Family Memories. (As PDF, 74KB. On PRWEB)
  • 8 February 2010: Acquires Dutch Family Network (As PDF, 74KB)
  • 3 February 2010: Acquires Major Family Network OSN ( to Accelerate Building the World’s Family Graph. (As PDF, 82KB. On BUSINESSWIRE)
  • 15 December 2009:, Beit Hatfutsot Family Tree Collaboration. (As PDF, 61KB)
  • 13 August 2009: Adds Maps to its Family History Suite – New Version 4.0 of’s Family Tree Builder Visualizes Family History in Colourful Maps, and Offers Family Chat™ in a New Family Toolbar. (As PDF, 94KB. On PRWEB)
  • 10 June 2009: MyHeritage Launches a New Version of its Photo Service, Making it Easier for Families to Share, Organize and Present their Photos Online. (As PDF, 78KB. On PRWEB)
  • 19 February 2009: Significant Improvements for MyHeritage’s Genealogy Search Engine. (As PDF, 66KB)
  • 2 January 2009: MyHeritage Makes Family History Research Easier With Launch of Family Tree Builder 3. (As PDF, 115KB. On PRWEB)
  • 20 November 2008: MyHeritage And Family Tree DNA Partner To Help People Trace Family History Using DNA. (As PDF, 94KB. On PRWEB)
  • 31 October 2008: MyHeritage Adds Nine New Languages, Supports More Than Any Other Family Web Site. (As PDF, 74KB)
  • 23 September 2008: MyHeritage Acquires Family Social Network Kindo. (As PDF, 86KB. On PRWEB)
  • 8 September 2008: MyHeritage Raises $15 Million from Index Ventures and Accel Partners; Innovative Photo Tagging Technology Makes it Easier for Families to Stay in Touch. (As PDF, 106KB. On PRWEB)

News Coverage

Awards and Recognition

  • Winner of GenSoftReviews 2014 User Choice Awards for Family Tree Builder and Website.
  • Named one of Best Genealogy Websites of 2014 and Best Big Genealogy Websites of 2014, by Family Tree Magazine, 2014.
  • Ranked the #10 fastest growing company in Europe, The Middle East, and Africa in the Deloitte Technology Fast 500 EMEA for 2013.
  • Ranked #3 in Deloitte’s Israel Technology Fast 50 for 2013.
  • Voted a Top Website for sharing and storing family research by Family Tree Magazine, 2011.
  • Named one of the 10 best web sites for storing and sharing family history and photos, by Family Tree Magazine, 2009.
  • Ranked the #2 most popular genealogy site by ProGenealogists in 2011 and the #3 in 2009 and 2010.
  • Recipient of the 2010 User Choice Awards by GenSoftReviews for best genealogy software.
  • MyHeritage mobile app featured on Google Play in March 2015.
  • Ranked #5 in Top 100 Genealogy Websites of 2015 by Genealogy in Time Magazine.
  • „Family Tree Builder wraps up a powerful set of features in a beautifully designed and user-friendly interface”. Nick Peers.” Family Tree Builder 5.1. PC &Tech Authority, Australia, May 2011.
  • „Family Tree Builder might just be your primary genealogical software solution.”
    Bandy, Tony. New mand Improved: Family Tree Builder. Family Chronicle Magazine, Canada, May 2010. P 6-9.
  • „Melody Amsel – Arieli finds long – lost relatives through facial recognition software; discovers which celebrities she resembles; on MyHeritage website.”
    Amsel – Arieli, Melody. MyHeritage – our future. Ancestors Magazine, UK, March 2010. P 58-59.
  • „Its exceptional feature is that, whereas nearly all software these days can produce web-ready pages, FTB has a unique near-symbiotic relationship with its own website.”
    Taylor, James. Family Tree Builder 4.0. Family Tree Magazine, US, February 2010. P 80.
  • „Family Tree Builder […] is an attractive free genealogy program that’s packed with useful features and wizards to help guide you through all the major steps.”
    Williams, Wayne. Advanced genealogy tips. Web User Magazine, UK, June 2009. P 36-37.

User Stories

To find all the users stories see our blog’s category „user story” and our user story website.

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Founded in November 2005, MyHeritage has raised a total of $49 million, initially from business angels and later from some of the world’s foremost venture capital firms. In the summer of 2008, the company raised $15 million from Index Ventures, investors of Skype, and Accel Partners, investors of Facebook. In November 2012, the company raised $25 million from a funding round led by Bessemer Venture Partners (BVP), (who have invested in major companies, from LinkedIn to Pinterest, Staples to Skype, VeriSign to Yelp) and included existing investors, Index Ventures and Accel Partners.


In 2007, MyHeritage acquired Pearl Street Software, a leader in genealogy software programs based in Colorado, USA.
In 2008, MyHeritage acquired, a family social networking site from London.
In 2010, MyHeritage acquired OSN (, a family social networking popular in Europe that was operating from Germany.
In 2010, MyHeritage. acquired the Dutch family network
In June 2011, MyHeritage acquired Polish family network,
In September 2011, MyHeritage acquired family tree backup service
In November 2011, MyHeritage acquired and
In November 2012, MyHeritage acquired

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Contact for Press Inquiries

Aaron Godfrey, MyHeritage PR Manager
Phone: +1-347-542-7902
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Picture Gallery

To view a high resolution version of a picture click on it, then download it by right-click and „save as”.

MyHeritage squared Logo

MyHeritage squared Logo


The company

Family sites

Chart Styles on

Family Book

MyHeritage DNA tests

Family Tree Builder


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Video Gallery

Subscribe to the MyHeritage YouTube channel to stay up to date about new videos!

About MyHeritage

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Introducing Instant Discoveries™ by MyHeritage

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Instant Discoveries™ in London by MyHeritage

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Discover your family history using MyHeritage

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The MyHeritage Mobile App for Android and iOS

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Introducing Record Detective™ by MyHeritage

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MyHeritage in 100 seconds

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Introducing SuperSearch by MyHeritage

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MyHeritage: The 1 Billion moment

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Intro: MyHeritage’s new look

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Introducing MyHeritage Family Calendars – Beautiful Printed Calendars in 1 Click

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Intro: NEW: MyHeritage DNA tests for genealogy!

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MyHeritage app for iPhone, iPad & Android

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MyHeritage Photo Tagging Technology

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MyHeritage Slide Show Feature

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MyHeritage Timebook

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MyHeritage Timeline

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